While Apple may have a rep as the brand users would walk across broken glass for, Android users actually have a higher rate of loyalty, according to a new report.
The study from Consumer Intelligence Research Partners (CIRP) shows that 91% of Android owners remain loyal to that mobile OS, compared with 86% of iOS users.
The data was collected as part of quarterly surveys of 500 users that have been performed by CIRP from March 2013 through December 2017. For its latest results, CIRP measured the percentage of customers who remained with each operating system when activating a new phone over twelve months ending December 2017
Source : https://www.itworld.com/article/3262051/android/ios-vs-android-when-it-comes-to-brand-loyalty-android-wins.html
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